Volkswagen launch Spaceleader watch by Fortis

Volkswagen launch a watch with a bit of help from Fortis It’s called Spaceleader, and follows in a line of Fortis watches using spacey names since the ’70s. Why Volkswagen should step in at this point and lend its name and design team is anyone’s guess. But the result is a rather slick shape with […]

2012 Spaceleader Limited Edition by Fortis - Designed by Volkswagen


Volkswagen launch a watch with a bit of help from Fortis

It’s called Spaceleader, and follows in a line of Fortis watches using spacey names since the ’70s. Why Volkswagen should step in at this point and lend its name and design team is anyone’s guess. But the result is a rather slick shape with some of the purity of line and functional clarity of the car group and the technical know-how of a Swiss watch maker.

Porsche have been making watches bearing their own moniker for some time, and so indeed have many other manufacturers. Maybe the successful marketing synergy of the Bentley + Breitling brands has encouraged Volkswagen Group to expand the idea down the range. Clearly, it’s not sufficient to simply make cars without a long list of secondary accoutrements branded, but manufactured elsewhere, to fill the showroom display cabinets and add some well needed glitz to the marketing of motors.

We actually quite like the styling, although the instrument face is a little cluttered. What we don’t particularly like is the thickness of the watch. If size in a timepiece is a positive, weight and thickness surely aren’t. 2012 of these watches will make it to the marketplace: a limited edition designed to celebrate the 100th anniversary of Fortis watches, guess what, in 2012. Seems to us, a strange but privileged decision, to award the design of a hundredth anniversary design to a car company, bravo VW !


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Geneva Motor Show 2010 VW Polo GTi

Volkswagen World Premiere of the Polo GTi What an easy recipe to follow: recreate the model that single-handedly changed the image of Volkswagen in the early eighties. Except that not all the evolutions were that great (notably the MK3 Golf GTi) as the Golf got bigger, heavier and stodgier as a consequence. So shift down […]

Geneva Motor Show - Polo GTi front 3/4 showing new bumper spolier

Volkswagen World Premiere of the Polo GTi

What an easy recipe to follow: recreate the model that single-handedly changed the image of Volkswagen in the early eighties. Except that not all the evolutions were that great (notably the MK3 Golf GTi) as the Golf got bigger, heavier and stodgier as a consequence. So shift down a model to the Polo and you have a chance of recapturing that nimbleness and verve that made the GTi such an icon. We’ll have to wait till the car is on the road to judge the success of this latest iteration, but here are some images to appreciate the potential. The seats inside are clothed in familiar looking GTi check/tartan with red piping and stitching extending to floor mats and gear lever gaiter. You get smallish paddle shifters on the steering wheel to operate the 7 speed DSG gearbox. Supercharger for low rev grunt, superceeded by a turbocharger for the higher revs, means the power surge is available throughout the range. Outside, twin exhaust pipes, red piping on the honeycomb grill, red calipers, and some familiar looking rims complete the package.


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