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Yellowwheels.com

automotive webzine

We aim to inform, entertain, and surprise you ! We like to do things our own way and bring you original content from the motoring world, and it doesn't have to be yellow !

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Mercedes C220 C-Class

We drive 4000 miles in a Mercedes C220 CDi - Read test our report

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The car that launched a website

Why yellowwheels.com ? - This is the car that inspired a website - Read how Yellowwheels came to be

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Lambo & Mini USB test

Useful stuff: Lambo & Mini USB test - we check out these miniatures for your laptop and fingers

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UK Amazon shop

Buy your next satnav or accessory at our YW UK Amazon shop - Help support this site by buying via us !

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YW electric kiddy car race

Electric BMW & Mini - We hold our first electric kids car race - follow the race and tantrums!

Anatomy of a press launch: the video

On July 13, 2009, In Cars, Convertibles, Eco cars, Events, Sportscars, by yellowwheels

Elon Musk and Talulah Riley

Anatomy of a press launch: designed to attract the attention of the world’s press and propagate info about the car or product that’s new, launches are a strange mixture of party, PR people, company bosses, and maybe the odd celebrity. Yellowwheels attends Tesla London press launch of it’s first european showroom BUT has some questions for it’s correspondent

Q: What’s a press launch?
A: Party, celebs, papps, champpers, glitz, glam, journos, snappers, PRs, CEOs

Q: Errrr, what ?!!!
A: You know: You have something to shout about, so you invite the press and some famous people, ply them with drink, dazzle them with lights and hope the event produces enough fizz to get reported around the world.

watch the video on next page
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Tagged with: Eco • Electric • Press Launch • Sportscars • Tesla

Hot new Nissan 370Z Yellow unveiled

On July 9, 2009, In Cars, News, Sportscars, Yellow, by yellowwheels

If you were launching a brand new website devoted, initially to yellow cars, then what better than having a manufacturer launch a special “Yellow” edition of their sportscar? That’s exactly what Nissan has done with the unveiling of a special edition, limited run yellow version. “The 370Z Yellow is, like all the new-generation versions of this world famous sports car dynasty, powered by an enthusiast’s delight of a V6 engine. It pumps out 331PS at 7000rpm backed up by a meaty 270lb ft of pulling power”. So looks like you get the special graphics plus all the kit you’d expect in the GT Pack.