Anatomy of a press launch: designed to attract the attention of the world’s press and propagate info about the car or product that’s new, launches are a strange mixture of party, PR people, company bosses, and maybe the odd celebrity. Yellowwheels attends Tesla London press launch of it’s first european showroom BUT has some questions for it’s correspondent
Q: What’s a press launch?
A: Party, celebs, papps, champpers, glitz, glam, journos, snappers, PRs, CEOs
Q: Errrr, what ?!!!
A: You know: You have something to shout about, so you invite the press and some famous people, ply them with drink, dazzle them with lights and hope the event produces enough fizz to get reported around the world.
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