Anatomy of a press launch: the video

Anatomy of a press launch: designed to attract the attention of the world’s press and propagate info about the car or product that’s new, launches are a strange mixture of party, PR people, company bosses, and maybe the odd celebrity. Yellowwheels attends Tesla London press launch of it’s first european showroom BUT has some questions […]

Elon Musk and Talulah Riley

Elon Musk and Talulah Riley

Anatomy of a press launch: designed to attract the attention of the world’s press and propagate info about the car or product that’s new, launches are a strange mixture of party, PR people, company bosses, and maybe the odd celebrity. Yellowwheels attends Tesla London press launch of it’s first european showroom BUT has some questions for it’s correspondent

Q: What’s a press launch?
A: Party, celebs, papps, champpers, glitz, glam, journos, snappers, PRs, CEOs

Q: Errrr, what ?!!!
A: You know: You have something to shout about, so you invite the press and some famous people, ply them with drink, dazzle them with lights and hope the event produces enough fizz to get reported around the world.

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Hot new Nissan 370Z Yellow unveiled

If you were launching a brand new website devoted, initially to yellow cars, then what better than having a manufacturer launch a special “Yellow” edition of their sportscar? That’s exactly what Nissan has done with the unveiling of a special edition, limited run yellow version. “The 370Z Yellow is, like all the new-generation versions of […]

If you were launching a brand new website devoted, initially to yellow cars, then what better than having a manufacturer launch a special “Yellow” edition of their sportscar? That’s exactly what Nissan has done with the unveiling of a special edition, limited run yellow version. “The 370Z Yellow is, like all the new-generation versions of this world famous sports car dynasty, powered by an enthusiast’s delight of a V6 engine. It pumps out 331PS at 7000rpm backed up by a meaty 270lb ft of pulling power”. So looks like you get the special graphics plus all the kit you’d expect in the GT Pack.

Nissan 370Z Yellow

Nissan 370Z Yellow

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