On September 27, 2010, In Cars, News, by yellowwheels
Hasselblad Ferrari digital camera
Ferrari endorse Hasselblad’s top camera
Here at YW we use high end digital cameras every day, so when we saw that iconic Swedish camera manufacturer Hasselblad had teemed up with supercar uber-builder Ferrari we thought you should know about it. It looks pretty cool in Ferrari red and the brand synergy works for us, but what about the “tifosi”? Would they approve of the prancing horse appearing on a Swedish camera? Ferrari has lent it’s name to many products, with watches, computers, umbrellas and numerous luxury items bearing the Italian motif, but where does it stop? Maybe we shouldn’t analyse this too much and just celebrate that both brands are alive and well and feeding our dreams and aspirations…499 of these limited edition wonders will be up for grabs at a yet undisclosed price. You’ll find collectors queuing up to buy these, but not photographers, as a red camera reflects horribly in objects chucked in front of the lens, especially shiny cars!
blasting through the Urnerboden basin in Ferrari 599GTB
Fancy zapping a few Swiss mountain passes in a Ferrari ? That’s what we did. This is the time of year when winter is wearing thin and you hanker for warmer climes and summer adventures. Planning your annual summer holiday is fun and a sure fire way to lose the winter blues, but it’s months away…. How about a short break, a fillip of sustenance for the soul. Why not take a driving mini-tour in Switzerland, touring the soaring Alpine peaks and passes. Need transport to match the mountainous magnificence: a Porsche 911 Turbo or Cayenne, a Ferrari F430 or F599GTB, Maserati GT? But where to hire? What about insurance? Where to stay? It’s no problem organising all this yourself online, but think about this: you could easily spend as long surfing, checking airlines, filling in forms, researching routes as your actual short break. This is where Ultimate Drives steps in with prepared itineraries including choice of car to match your budget, routes pre-programmed into your satnav, hotels vetted and booked.
When we spotted a new iPhone app on Ferrari’s Facebook pages, we instantly had to investigate. It turned out to be a genuine Ferrari factory approved app that brought you real recordings of the current car range. App downloaded and installed we took a 458 for a test drive. Tap on the photo and you get a dashboard replica and the engine starts automatically. Shame there’s no actual engine start button. You’re in neutral so tap the UP shift button to go through the gears. Tilting your iPhone increases the throttle. You get the full rev range recorded for real at Ferrari’s Fiorano test track, allegedly. Just where did they find the room to hit the 320km/h speed we saw in 7th gear ?!
Sounds are rich and raucous, and we found the experience quite evocative. Main instruments are reproduced faithfully and simply, but we yearned for a visual feast. Maybe the experience of too many racing games left us wanting to see a representation of the Maranello test track, as a challenge to match revs and gears to. You could of course, plug your iPhone into your car’s radio system and try to match the driver’s gear and throttle inputs, and thus change your Fiesta into a Ferrari! Avoid the Automatic Speedometer option as you’ll want to change ratios manually for a fulfilling fling. The 430 Scuderia, presented in Race mode suffers slightly from a sort of synthetic stepping in lower rev range on accelerator lift-off, but we can live with that. We also found it difficult to replicate the throttle blipping that you might use in the real world. Put your phone flat on a table to momentarily attend to some other pressing, more meaningful purpose, and you’ll find a full 9,000rpm screaming at you! Quit the app though, and the sound fades graciously. Overall the deeper growling sounds of the 599 GTB or California are more relaxing. To compliment the aural attacks you’ll find some technical spec pages and image galleries, but that’s your lot.
In the UK you have to shell out UKP 1.19 (US$ ) for the privilege of generating a Ferrari fanfare. Whilst cheap, you can’t help wondering when you will ever use it once you’ve proved your geekiness down the local pub. In sum, not an app you’ll keep using for long. If it was free it would be a good PR exercise for the manufacturer, but as a paid app it leaves us with a slightly vacant, is-that-it feeling.
If you are at the Goodwood Festival of Speed this weekend 3-5th July don’t miss Ferrari’s gorgeous Scuderia Spider 16M scuttling up the hill (hopefully at speed!) during the Sunday Times Supercar Run.
Here’s Ferrari’s reason for building the 16M:
“The Ferrari Scuderia Spider 16M is a very special high-performance model launched to commemorate Ferrari’s 16th F1 Constructors’ Title in 2008. Limited to an exclusive 499 examples worldwide, the Scuderia Spider 16M features the same honed-to-perfection handling of the 430 Scuderia, but with some additional livery options, interior detailing and, of course, the extreme thrills that come with open-top motoring in Ferrari’s fastest convertible car around the company’s Fiorano test track in Maranello”.
Yellowwheels will be there to capture the magic, some yellow cars, bikes, racing cars, rally cars, trucks, ice cream vans……
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