Volkswagen launch a watch with a bit of help from Fortis
It’s called Spaceleader, and follows in a line of Fortis watches using spacey names since the ’70s. Why Volkswagen should step in at this point and lend its name and design team is anyone’s guess. But the result is a rather slick shape with some of the purity of line and functional clarity of the car group and the technical know-how of a Swiss watch maker.
Porsche have been making watches bearing their own moniker for some time, and so indeed have many other manufacturers. Maybe the successful marketing synergy of the Bentley + Breitling brands has encouraged Volkswagen Group to expand the idea down the range. Clearly, it’s not sufficient to simply make cars without a long list of secondary accoutrements branded, but manufactured elsewhere, to fill the showroom display cabinets and add some well needed glitz to the marketing of motors.
We actually quite like the styling, although the instrument face is a little cluttered. What we don’t particularly like is the thickness of the watch. If size in a timepiece is a positive, weight and thickness surely aren’t. 2012 of these watches will make it to the marketplace: a limited edition designed to celebrate the 100th anniversary of Fortis watches, guess what, in 2012. Seems to us, a strange but privileged decision, to award the design of a hundredth anniversary design to a car company, bravo VW !