Hasselblad Ferrari digital camera

Ferrari endorse Hasselblad’s top camera Here at YW we use high end digital cameras every day, so when we saw that iconic Swedish camera manufacturer Hasselblad had teemed up with supercar uber-builder Ferrari we thought you should know about it. It looks pretty cool in Ferrari red and the brand synergy works for us, but [...]

Hasselblad Ferrari digital camera

Ferrari endorse Hasselblad’s top camera

Here at YW we use high end digital cameras every day, so when we saw that iconic Swedish camera manufacturer Hasselblad had teemed up with supercar uber-builder Ferrari we thought you should know about it. It looks pretty cool in Ferrari red and the brand synergy works for us, but what about the “tifosi”? Would they approve of the prancing horse appearing on a Swedish camera? Ferrari has lent it’s name to many products, with watches, computers, umbrellas and numerous luxury items bearing the Italian motif, but where does it stop? Maybe we shouldn’t analyse this too much and just celebrate that both brands are alive and well and feeding our dreams and aspirations…499 of these limited edition wonders will be up for grabs at a yet undisclosed price. You’ll find collectors queuing up to buy these, but not photographers, as a red camera reflects horribly in objects chucked in front of the lens, especially shiny cars!

MINI Scooter E Concept revealed

Mini goes halves by showing electric scooter concept Mini’s have a strong personality and following – the envy of most manufacturers. Now they are tempting the two wheeled brigade to come over to the brand by dishing out some radical wheels in scooter form. These are billed as “Concepts”, served up in various flavours, looking [...]

MINI Scooter E Concept


Mini goes halves by showing electric scooter concept

Mini’s have a strong personality and following – the envy of most manufacturers. Now they are tempting the two wheeled brigade to come over to the brand by dishing out some radical wheels in scooter form. These are billed as “Concepts”, served up in various flavours, looking like ice cream tubbed up in chrome bowls sunk into a glitzy counter. Lemon and lime, pistachio and mint, vanilla with raspberry twist anyone? Scooters don’t come any fancier than this, but you’ll need a smattering of AC power to keep these slush puppies on the road.

MINI Scooter E Concept + iPhone dock

Electric scooters have been around for yonks; remember the “All Electric Winnie” from the ’70s? but the arrival of Li-ion battery technology changes the weight/performance balance. Talking of balance, there’s no word of how many greenbacks you’ll have to throw BMW’s way yet, as this scooter is pitched as a concept only. Adrian van Hooydonk, Mini’s design director, has made sure the Mini’s derivation is clear by borrowing instrument binnacle, headlight and wing mirror shapes. Not so Mini yet is the ignition key. It lacks one altogether and harnesses the processing power of your favourite mobile phone, or as we all know them: iPhone, to check ownership and double up as a social-media tool. Find friendly (or not) co-owners by being steered towards them by GPS technology! It makes perfect sense, so come on Mini, let’s hear you say production is imminent…


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Popemobile cranked up to speed

YW kits out the Pope with some speedy transport Trundling around at walking pace in an 8 year old 4×4 – that’s no way for a modern Pope to show his credentials, spread the word and cover some ground. We thought we’d equip him with some serious wheels for his UK visit. I mean, Edinburgh [...]

Radical Popemobile hits the streets

YW kits out the Pope with some speedy transport

Trundling around at walking pace in an 8 year old 4×4 – that’s no way for a modern Pope to show his credentials, spread the word and cover some ground. We thought we’d equip him with some serious wheels for his UK visit. I mean, Edinburgh to London at 4mph? Nah, we can get him down from the dizzy heights of Scotland to the low life of London in a gnat’s whisker with our seat-of-your-pope-mobile. Think supercar meets garden shed and you have some idea of the direction we’re taking. Construction was well underway last year, but some awkward homologation issues delayed deployment. The Vatican has very precise requirements for their numero uno. The result is concocted from existing machinery to minimise scrutineering hiccups, and combines the sci-fi dynamics of 200mph+ projectiles with the class of retro supercars. Batman: eat your heart out, Robin donate your cape.

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