Yellowwheels.com automotive webzine and how it came about
We’ve been asked many times why we started a website called Yellowwheels.com. The answer lies parked on our office drive. Resplendent in a shade of yellow easy to spot in large car parks, our Colour Concept Golf GTi inspired the USP of the site. But before you point out the wheels are not yellow, a domain name search revealed that our first choice Yellowcar had been bagged by a spanish hire car company. No matter, Yellowwheels allows us to aim wider than the narrow confines of automotive yellowdom! Last autumn we featured a JCB loader, and we are not averse to dipping into cycling, trucking or motoring accessories: it’s whatever is special or appeals and if it’s yellow that’s a bonus ;-). Just like our favourite, ultra-popular biking site www.pinkbike.com which is hardly littered with pink bikes, we named it yellowwheels to make it distinct and memorable rather than crazily specialised. Having said that, a yellow Lambo Gallardo is all that’s needed to make us salivate uncontrollably !
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