Geneva Motor Show - Peugeot SR1 - on amazing stand

Peugeot SR1 show car heralds shape of things to come from the lion brand.

We’re not sure which was the most impressive: the magnificent show stand, easily the most elegant, prominent, and well designed at the show, or the Peugeot SR1 concept car basking in the soft pool of white light. For once a waterwall backdrop looked entirely in keeping, and the open sports car was equipped with a roof, which looked at least splash-proof, thus staying on topic. If ever there was a motor show stand that made it easy to flatter a car, this was it. You could have put anything in there and it would look gorgeous, or at least well lit.

Geneva Motor Show - Lion gets a makeover

So the car: it’s a hybrid. Yes go on: a convertible. Anything else? Pretty good looking. Nice classical proportions. Plenty of space age gizmos. 3 seats. Actually pretty predictable overall, but well executed, with good choice of materials and intriguing control layout. What it says is though: Peugeot has a new styling direction, and the only gawping mouths are those of their current model lineup. It also signals a change of badging as the house lion motif gains some rigid bulk: no longer a fussy organic beast, it’s transformed into a hewn-from-solid techno-lion.

So just what are those two glass vials sticking out of the steering column? They are analogue displays of range and instant fuel economy. You can’t help thinking that they are the juices you’d swallow when range hits zero, all life has gone out of you, and you decide to exit the THX1138 world !

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Geneva Motor Show - Peugeot SR1 cockpit controls


Through the Peugeot SR1, the Marque reveals the
stylistic design trends for its future models. The
concept car embodies the new world of Peugeot,
refl ected by the new Lion badge which adorns its
Dynamic, balanced, sensual, with an exclusive
high-tech interior, this “dream car” explores and
reinterprets the theme of the “Grand Touring Car”.
The use of HYbrid4 technology allows the Peugeot SR1
to offer an engineering specifi cation in keeping with
its styling: 230 kW (313 bhp) with emissions of only
119 g/km of CO
2 (0 in electric mode), 4-wheel drive
and steering… for an ideal blend of excitement and
effi ciency.


Elegance, purity, dynamism, allure, controlled power…
these ideas fi nd their fullest expression with the
Peugeot SR1, the dream car par excellence.
More than ever, the aesthetic traits of this concept
show the general design trends of the Marque’s future
products, renewing Peugeot’s strong stylistic identity.
In short, this concept car creates a new design
The Peugeot SR1 is a vehicle with timeless, ideal
, revisiting the great traditions of grand
touring cars of the past: a large bonnet, fl owing wings
and a very low centre of gravity.
The design of the body gives the car a new balance: a
sculpted bonnet, sweeping sides and a chiselled rear
design. At the side the styling lines merge into the side
windows and the front windscreen, emphasising the
design of the bonnet.
This overall effect blends easily with the design
detailing: the design of the lights and the air intakes,
the shape of the door mirrors… these elements merge
seamlessly with the vehicle’s carbon “skin”. In parallel,
some features (“full LED” internal headlamp functions,
radiator grille contour) stand out, as if suspended.
The hard top echoes the feel of this intense,
high-tech assembly: It uses preformed profi le
technology derived from the world of sailing. It blends
with the body, creating the illusion of a Coupé. The
Peugeot SR1, however, radiates the same visual
strength, with or without the hard top.
Finally, the Peugeot SR1 displays the new Peugeot
Lion badge. Redesigned, finely worked and sculpted,
it mirrors perfectly the perception of the vehicle as
a whole.

Geneva Motor Show - Peugeot SR1 plus bike

Overall the Peugeot SR1 concept car gives the
impression it has been carved from a solid block
of material, monolithic, protective, sculptural and
dynamic. At every moment it makes a great play on
contrasts: purity and technological sophistication,
authenticity and advanced technologies, expressiveness
and understatement… making it a car that is quite
simply… desirable!
The interior, too, promotes the idea of contrast.
While the driver’s seat and all controls are dedicated
to out-and-out enjoyment for the driver, the passenger
compartment is designed to provide optimum versatility
and new sensations for all its occupants.
There is room in the vehicle for three people as the
third rear seat nestles in the middle, behind the two
front seats. Entry to this seat is facilitated by the centre
console, which can slide forward to improve access.
The interior ambience blends colours and materials,
with strong references to “a past motoring era”
combined with “the latest advanced technology”.
Inside the vehicle, patinated leather and different
grained wood are examples of the use of authentic
and natural materials, warm, sensual and charged
with history, that blend seamlessly with, “high-tech”
materials such as nickel and satin-finished chrome.
The construction of the fascia panel, optimised to
perfection, gives a visual prominence to certain
mechanical components such as the steering column
and a number of peripheral controls. Similarly,
the instrumentation combines analogue and digital
read-outs, giving clear emphasis to every item of
information conveyed to the driver. This is the case for
instantaneous fuel consumption and vehicle range,
displayed on two glass crystal gauges directly in front
of the driver.
Another innovation is the creation of an exclusive
watch fully integrated in the fascia panel with its
strap, designed in partnership with Bell & Ross. Easy
to remove, the dashboard clock can therefore be
transformed in the twinkling of an eye back into a
To do this, the Franco-Swiss watch manufacturer
renowned for its models for extreme sports users, has
designed a watch in complete harmony with the spirit
of the Peugeot SR1. The watch case is cut from a block
of steel and incorporates the bezel complete with 3D
dial, a feat of engineering made possible thanks to new
machining technologies.
With its exquisite finish, its monochrome appearance
and its patinated leather strap matching the seats of
the car, the watch offers the perfect blend of elegance,
functionality and high-tech performance.
Every component and every detail has, therefore,
benefited from meticulous attention, both in terms of
design and manufacture, to guarantee perfection and
an unrivalled refinement of perceived quality.
The Peugeot SR1 concept also blends styles in terms
of its technical characteristics. For example, it
incorporates HYbrid4 technology, which will be
launched in the Peugeot 3008 in 2011. In the
Peugeot SR1, at the front, a 1.6 litre THP petrol
engine with a power of 160 kW (218 bhp), is combined
with a rear electric motor developing 70 kW
(95 bhp). In electric only mode, the car becomes a ZEV
(Zero Emission Vehicle), while its combined cycle fuel
consumption is only 4.9 litres/100 km or 119 g/km
of CO
When the two power trains operate simultaneously,
the Peugeot SR1 develops a potential maximum
power of 230 kW (313 bhp) and also benefi ts from
4-wheel drive.Using HYbrid4 technology, which will eventually
become available on different models in the Peugeot
range, the SR1 concept offers convincing proof that
driving pleasure can be combined with environmental
The vehicle’s dynamic efficiency is further enhanced by
the use of a rigid, lightweight structure comprising of
a one-piece body and a tubular chassis onto which are
mounted the mechanical components and suspension.
Exploiting the best of existing technology to offer
road holding worthy of this exceptional concept, the
suspension consists of double wishbones with drop
links both at the front and the rear. For even greater
driving precision, the Peugeot SR1 benefits from the
adoption of 4-wheel steering. The turning angle of the
rear wheels is controlled as a function of the vehicle
speed, via motorised links on the rear wishbones, giving
the vehicle superb agility under all circumstances.

Geneva Motor Show - Peugeot SR1 profile

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